Every week we go to the market to buy groceries and this past week was no different. We mostly almost know what we are buying because frankly the choices are quite limited. One of my favourite things to do is picking cauliflower because of its colour and the contrast it gives in the sea of green and red vegetables. However, I could not make up my mind this week. The cauliflowers looked unhealthy and they had started yellowing and none appealed to me. I remember standing there and not wanting to make a choice and Diana insisting that her hands were full (how this related to making a choice is beyond me but I digress) and I needed to make up my mind. I did finally make a choice of 2 but I was not pleased with what we took home. I am almost sure other customers experienced my dilemma because according to a research done by Food and Agricultural Organization (FAO) food at the retail level is mostly bought because it looks good. That which does not appeal to the customers is left to rot or pulled off the shelves.
It is no wonder then that a third of the food produced in the world goes to waste post harvest translating to 1.3 billion tons of food every year (FAO, 2011). A quarter of this wasted food could be used to feed approximately 900 million of the world hungry. This wastefulness does not begin at the retail or consumer level but starts with the farmer sorting, storing and transporting their produce. Research shows that farmers in developing countries lose as much as 15% of their income to post-harvest loss. The impact extends to water resources with around 25% of global fresh water and a fifth of farm land being used to grow crops that are never eaten. These figures are staggering considering most of these wastage can be easily corrected through attitude and behavior change. Another solution lies in governments providing a suitable environment for innovations on ways to conserve food for longer periods and regulating market standards.
Every time I have been to the market I have always noticed vegetables going bad and by now Diana considers my voiced concern as a rhetorical question. Unfortunately, this is not an issue that is unique to Algeria but something I have witnessed in the different countries I have visited as I am sure most of you would attest. It always baffles me that so much food goes to waste and is pulled down the shelves for disposal while we have so many people starving in our societies. France however is working towards changing this status quo through the introduction of legislation that requires retailers to donate unsold food or face a fine of 4,230 dollars. Other European countries like Germany, Britain and Denmark have also made strides in the reduction of food wastage. In Cologne for instance a “waste supermarket” was opened at the beginning of the month where only salvaged food is sold and consumers determine the price of the products. The owner of the store in an interview with DW confessed her aim was not so much as her selling food that would otherwise be considered waste but to stimulate a conversation on how much food the Germans waste and promote behavior change.
On the other side of the globe the Kenyan president declared drought as a national disaster with the Kenya Red Cross estimating that 2.7 million people are facing starvation. It saddens me that we continue to lose lives and livestock because we cannot feed our population. The more I think about it the more I become disgusted at our society that is so profit driven that you would rather have produce rot at the shelves or farms than donate it to the needy and at our government for failing to act in a timely manner. If we are to achieve the sustainable development goal 2 on Zero hunger by 2030 we not only need to promote sustainable agricultural practices but consumption habits as well. The governments need to come up with penalties to discourage retail wastage and drive awareness campaigns to change the way consumers view food and the consequences of food wastage for the rest of the population and the ecosystem.
Useful Links
http://www.fao.org/docrep/014/mb060e/mb060e.pdf
http://www.dw.com/en/france-battles-food-waste-by-law/a-19148931
http://www.dw.com/en/first-german-supermarket-sells-waste-food-only/a-37426777