There are so many products in the market each claiming to be better than the next that sometimes as a consumer I get dazed just looking at them. We must acknowledge that there exists a lot of exploitation in the production chain before a product finally finds its way on the shelves. There is exploitation of cheap labor in Asia where workers work for long hours with little pay and their working conditions are inhumane. Farmers in Africa get exploited by middlemen with very little representation in trade unions. Yet they work tirelessly to provide for their families and feed the world by extension. We have children working in cocoa farms in West Africa only for you to satisfy your chocolate craving. Forest cover continues to dwindle as the demand for furniture increases. The list is endless.
It is in this light that the producers have found a way to ease our guilt as consumers and make us feel better about our consumption habits. We now have labels on products showing fair trade was practiced or for some showing no exploitation took place during the production chain. Yet who really verifies these claims? The fair trade marks are globally recognized symbols that show that products bearing these marks meet the internationally agreed social, environmental and economic standards. According to FAIRTRADE International buying these products support farmers and workers as they improve their lives and communities. Kenya has launched the fair trade mark as its first ethical label on products.
I have to admit that the idea is noble. After all it seeks to protect and economically empower farmers and other workers against exploitation. However, this is only in paper. I am a daughter of a farmer who grows coffee and tea among other crops and the general feeling is that of resignation and of things never getting better. A few years back my country experienced a wave of farmers uprooting their coffee and tea plantations because they had been exploited for so long it made no economic sense to continue in the trade. To date, most continue to ravish in poverty as their products grace world markets. In short such marks do not make any sense to farmers if they do not translate into better income and living standards.
We can make ourselves feel better by buying the so called certified products and even pay more for them but this money does not get to its rightful owners. So do we stop eating chocolate and drinking tea or coffee among many other products? Of course not! Maybe it is not the job of the consumer to determine what was fairy put in the market or not, after all there is government systems meant for this. What we should not do as consumers is pretend that paying more for products automatically eliminates the exploitation of hard working individuals in the production chain. It is hypocritical at the very least and only fattens the pockets of a few individuals.